The client was one of the leading eCommerce businesses selling a range of interior and decor items in Australia and they catered to customers from every nook and corner of the country. Being one of the earlier businesses to offer interior and decor items online, the business enjoyed high repute among their customers.
What the client required from us
As a part of their service and product expansion strategy, they were looking for a reliable ecommerce content writing services provider to create top-notch, original description content for the new products being added. The company had a description writing services provider with them when they approached us. However, the client was not satisfied with the quality of the content that had been delivered to them. This made the client rethink about the existing service provider and they were in search for an established and top-notch writing team to support them.
The Requirements of the Client
The client was expanding their product base and they were adding about 2200 new products in different variations. Thus, they were in need of a content writing company that can not only meet the quality and volume requirements but also their budget constraints. Since the requirements of the client were enormously huge, we agreed with the client’s conditions.
The client wasn’t ready to go full scale and sign a contract with us in the beginning, as they wanted to understand our writing prowess, having seen our prolific profile, clientele list and client feedbacks. Hence they wanted to hire our SEO product description writing services for a week to see if we can pull off their requirements. We were also willing to take a calculated risk due to the potential of the project and we agreed to the temporary agreement.
Two days into the project, the client called and told us that they were extremely happy and satisfied with the content and would like us to associate with them for the entire project.
The Challenges of the Project
- One of the major challenges we faced was the sheer volume as the company wanted to get original and new content for all the variations of the products they were adding to their website.
- The products that the client was adding were very unique and as such we were unable to get any substantial details of the same online. As a result, we had to rely on the catalogues, brochures and other promotional materials that the client had provided us.
- The client wanted seo optimized content writing; we needed to incorporate a range of keywords into the description being written and we had to naturally integrate the same into the content as per various webmaster guidelines to drive maximum SEO value.
How we met the challenges effectively
In order to effectively meet the challenges of the project, we created a special product description writing service strategy for the clients that included the following
- We constituted a team of our most creative and ardent product description writers who were capable of completing the tasks assigned to them quickly.
- We created an exclusive work area for the team where they could interact and support each other to complete the work in time without compromising on the quality.
- We also assigned an editor to the team to ensure that the product description meets and exceeds the requirements of the clients and are top-notch with required number of keywords in it.
- We depended on a range of software programs and applications to ensure that the descriptions are unique and original.
The result of the project
At the conclusion of the product description writing project, we
- Successfully provided the content as per the needs of the client.
- Concluded the project well before the conclusion date.
- Met all the budgetary, quality and volume requirements of the clients.
As the client was extremely satisfied with our professionalism, value-for-money and the quality that we displayed all through the project deliverance, they continued to associate with us as their go-to content provider for SEO, social media and website requirements.
If you are looking for the best content writing company to associate with, let us speak.